My Role at BCS

As the Marketing Director, I oversee the internal and external marketing for BCS, BCS Wealth Management, and First Covenant Trust & Advisors. This includes advertising, graphic design, social media, content creation, event planning, and the coordination of giving back opportunities in our community.

Education and Experience

I graduated summa cum laude from East Tennessee State University with my bachelor’s degree in media and communication with a concentration in advertising and public relations. A love for ETSU and the program inspired me to further my education and obtain my master’s degree in brand and media strategy. Before working at BCS, I gained experience in marketing at the Johnson City Development Authority and ETSU Advancement.

Community Involvement and Personal Notes

Coordinating giving back opportunities for BCS has introduced me to many of the great nonprofits in our area. I love being involved in the projects and serving the community. I am also a member of the Young Professionals of Johnson City and a volunteer for Downtown Johnson City events.

kbare@bcscpa.com


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